Luciana Rizzi is a Pimlico-based family photographer who creates relaxed, natural family portraits—newborns, children and milestones—and helps you turn images into bespoke wall art and heirlooms.
If you’re looking for a family photographer in Pimlico who prioritises warmth, authenticity and timeless portraiture, I’m Luciana Rizzi and family photography is at the heart of my work. As a portrait specialist based in central London, I focus on creating relaxed, informal sessions where real relationships and small, fleeting moments are celebrated — the laughter, the shy smiles, the tiny hands of a newborn and the candid interactions that tell your family’s story. My approach begins with a pre-session conversation so I can understand who you are and what you want to remember. That consultation lets us plan everything from location — whether the comfort of your home or a favourite Pimlico park — to wardrobe choices and the mood you’d like to capture. I make sessions easy for families: plenty of time for breaks, gentle posing and playful prompts so children feel at ease and parents can enjoy the experience. During the portrait photo shoot I work unobtrusively to capture both natural, documentary moments and beautiful posed portraits that flatter and feel authentic. I photograph newborns and babies with soft, natural window light and bring neutral wraps and blankets to gently style the shoot when desired. For older children I collaborate with them to include activities or interests that reveal their personalities. Milestones such as baptisms, communions or birthdays are approached sensitively so your images reflect the occasion and how it felt to be together. Post-session you’ll preview your images via a private online gallery and we’ll have an ordering appointment to choose how you want your portraits to live in your home. I do not batch-edit — every image receives individual attention in post-production to ensure bespoke, high-quality results. Presentation is important to me: I offer a range of fine art options from elegant Folio Albums to Amalfi panels, metal and canvas prints, hand-painted frames (including Farrow & Ball colour matching) and the Reveal Box, so your favourite images become heirlooms, not files. Based in Pimlico, I combine an Italian sensitivity for classic imagery with a modern, lifestyle portrait approach. If you want professional family photos that feel natural, personal and enduring, get in touch — I’ll help you plan a session that reflects your family and creates artwork you’ll love to live with.
Choose the perfect package for your special day
Flexible portrait offering based on hourly shooting and editing rates; ideal for children, babies, teens and adults who want a bespoke session and the option to purchase wall art and albums afterwards.