JForster Photography

JForster Photography is a Horsham-based specialist in family photography, led by Jo Forster — a mother, rider and photographer with more than a decade behind the lens. Jo’s work is rooted in an art-school background and a love of the natural world; she creates candid, honest family portraits that feel effortless rather than staged. If you want family photos that capture laughter, small gestures and real connection, Jo makes the process calm, fun and entirely child-led. Why choose Jo? Her strength lies in working with babies and young children: patient, playful and experienced at reading the tiny moments that become treasured portraits. Sessions are relaxed and often outdoors where children can be themselves; Jo uses simple props, games and gentle prompts to coax natural smiles and genuine interaction. As a parent herself, she understands how to work at a child’s pace so sessions stay enjoyable and stress-free for everyone. What makes her approach special is the balance of artistry and warmth. Jo doesn’t rely on a single style — her images evolve with each shoot, blending fine-art influences with natural documentary-style captures. She loves mixing the frivolity of childhood with textured landscapes: bluebells, buttercups, lavender and familiar countryside settings are recurring backdrops that add story and colour to your family portraits. How Jo works with clients: from your first enquiry to the finished images, communication is personal and practical. Jo offers a friendly consultation to discuss locations, what to wear and how to get the best from the session. On the day she focuses on making children feel safe and amused rather than posed, allowing authentic moments to emerge. After the shoot you receive a private gallery of carefully edited images so you can choose the photographs that mean the most to you — whether for a classic framed print, a keepsake album or wall art that makes an impact at home. Jo’s mission is simple: to help families hold on to fleeting moments. If you’re in Horsham or elsewhere in West Sussex and want family portraits that are warm, natural and beautifully crafted, JForster Photography specialises in creating images you’ll return to for years to come.