Free Roamers Photography

Free Roamers is a mama-run family photography studio based in Hereford, grounded in the simple belief that the best family photos come from real life, not stiff poses. Emily Tomasso — founder of Free Roamers and mother of two — specialises in creating a relaxed, joyful atmosphere where your family can be exactly who you are: messy, playful, loving and utterly unique. That’s why families choose Free Roamers when they want images that feel like home. What sets Emily apart is her hands-off, observational approach combined with gentle direction when needed. Rather than asking everyone to ‘say cheese’, she encourages play, games and little rituals — hide-and-seek, piggybacks, pillow fights — that spark genuine smiles and tender moments. Children aren’t asked to perform; they’re invited to roam, explore and be the wildings they are. The result is a library of photographs that are intimate, aesthetic and full of life: images you’ll actually want on your walls. Emily’s practice is rooted in experience and empathy. A BA (Hons) in Photography and years of working closely with families — including running a community stay & play — have taught her how to read a room, calm nerves and capture fleeting connections. She values a calm, unhurried pace so sessions feel enjoyable rather than pressured. Whether you prefer a wander in the woods, a cosy in-home session, or a favourite local spot in Herefordshire, Emily adapts to what makes your family comfortable. While family photography is her speciality, Free Roamers also works with parents across the maternity and newborn stages, making it easy to build a cohesive story of your family from bump to baby and beyond. Pets are welcome too, as occasional, treasured members of your tribe. Booking a session with Free Roamers means choosing authenticity, warmth and a photographer who genuinely loves families. Expect a friendly pre-session chat to shape your shoot, a playful session that honours your everyday, and beautifully edited images that capture the small, unrepeatable moments you’ll treasure for years. If you want family portraits that look lived-in, loved and unmistakably yours, Emily in Hereford is ready to help you make them.