Squid Ink Photography

I’m Sam — the person behind Squid Ink Photography — and family photography is what I do best. Based in East Dereham, my approach is simple: relaxed, friendly sessions that let real family life show through. I want your photos to feel like you — full of personality, warmth and the small, honest moments you’ll cherish for years. Why choose Squid Ink for your family photoshoot? I specialise in creating a comfortable atmosphere for everyone involved, from newborns and babies to teenagers (and the family dog). My aim is to turn the usual stiffness of posed photos into something much more enjoyable and authentic. Whether it’s a muddy dog walk, kids pulling silly faces or quiet cuddles with a newborn, I look for the moments that make your family unique and translate them into high-quality family portraits. My style leans toward natural, documentary-led imagery with an eye for composition and light. I make the most of East Dereham’s beautiful local scenery to give your photos a timeless feel — but if you have a favourite spot, I’m always happy to go there. Sessions are paced to suit your family: no rushing, no pressure, just a relaxed experience that keeps toddlers happy and pets comfortable. How I work: we’ll start with a friendly conversation to plan the shoot around your family’s needs and timing. On the day, I guide rather than direct, encouraging natural interactions and playful prompts that lead to genuine expressions. After the session I carefully edit your images to bring out the colours and tones that best tell your family’s story. Squid Ink exists because I believe professional photography should be accessible and enjoyable. I love capturing those fleeting, everyday moments that become treasured memories — from first birthday smiles to quiet family afternoons. If you’re in or around East Dereham and want family photos that feel personal, relaxed and full of life, I’d love to hear from you. Let’s plan a session that suits your family and creates images you’ll want to keep close.