Cricklewood-based family photographer producing natural, relaxed and fun family, baby and maternity portraits. Felicity’s friendly, calm approach helps every family feel at ease.
Felicity Lass is a specialist family photographer based in Cricklewood, London, with over a decade of experience capturing the small, meaningful moments that become a family’s most treasured memories. Her work is defined by a natural, timeless aesthetic — light-filled, unforced and full of warmth — that reflects the way families truly are, not how they are posed to be. Why choose Felicity? She brings the empathy of a mother and the craft of a former advertising creative to every shoot. That combination means she knows how to plan shoots that look beautiful and communicate a clear visual story, while also being practical, playful and calm when children or newborns are involved. Families repeatedly praise her ability to put even camera-shy parents and busy little ones at ease, turning what can feel stressful into a relaxed, fun experience. Her approach is gentle and flexible. For newborn and baby sessions Felicity works slowly and sensitively in the comfort of your home, focusing on quiet, intimate moments and the tiny details that pass by so quickly. Outdoor family shoots are energetic and playful — she uses games, silly prompts and natural movement to capture authentic smiles and sibling connections. Maternity sessions celebrate the glow and emotion of expectant parents with a soft, natural style that feels both modern and timeless. Felicity also offers professional personal branding and business portrait work for individuals and teams who want images that reflect their personality and values. She balances a friendly, conversational approach with practical guidance on posing and wardrobe so you end up with confident, on-brand portraits you’re proud to use across websites and social media. Based in Cricklewood, Felicity happily covers North and West London and nearby areas. Her priority is an enjoyable experience from first contact to final images — thoughtful planning, clear communication, and carefully edited photographs that will sit proudly on your wall for years to come. If you’re after family photography that feels authentic, warm and genuinely enjoyable, Felicity Lass is a trusted, specialist choice in Cricklewood and across London.
Choose the perfect package for your special day
Beautiful gift-pack sent after purchase. Recipient may purchase prints/products separately.
Weekday shoot fee. Gallery link provided within 10 days; products sold separately.
Vouchers valid for 6 months; products available to purchase after the session.
Weekend shoot fee. Gallery link provided within 10 days; products sold separately.
Includes newborn session; products sold separately.
In-home newborn session. Photographer brings posing beanbag and backdrop; allow at least 2 hours for session.
Short corporate jobs or hourly-rate work; travel fees apply outside London.
Quick branding refresh ideal for social media and website use. Pre-shoot call and preparation guide included.
In-depth branding shoot for launch or refresh. Consultation and preparation guide included.
Full digital collection of newborn session plus prints.
Full digital package of edited images plus three mounted prints.
Corporate event or branding half-day coverage with edited digital images included.
Extended branding package for small teams and businesses, includes full digital delivery.
Full day corporate coverage with quick turnaround on edits. Prices quoted inclusive of VAT where stated on site.