Joanne Mcdonald Photography

Joanne Mcdonald Photography is a Crewe-based specialist in family photography, with maternity as a core focus. Jo’s work celebrates the messy, muddy-booted, laugh-out-loud moments that make family life unmistakably yours. As a mum herself, Jo understands how fleeting these chapters are, and she brings warmth, humour and a calm, friendly presence to every shoot so families can relax and enjoy the experience. Why choose Jo? Her approach is rooted in honesty and connection. Rather than staged poses, Jo seeks out the little interactions — the way children reach for a parent, the shared jokes, the quiet hugs — that tell your family story. Her images are joyful, emotive and full of personality: perfect for families who want photographs that feel like them, not like a set-piece. What makes her special is a blend of gentle direction and playful energy. Jo is skilled at putting children at ease (parents often comment on how naturally their kids warm to her), and she knows how to create a relaxed atmosphere so real moments can unfold. Whether you prefer the comfort of your own home or an outdoor adventure across Cheshire, Jo adapts to your family’s rhythm and chosen setting to capture authentic portraits and candid moments. Maternity sessions are treated with the same thoughtful care. Jo aims to document the anticipation and tenderness of this season — uncomplicated, honest images that will remind you how you felt in that moment. For families looking to preserve the first year, Jo also offers milestone-focused shoots that help you capture those early changes and treasured memories as your baby grows. How she works: start by downloading the family brochure to learn more, then choose a date via the online calendar. Jo handles friendly prep and clear communication so you can arrive feeling prepared and relaxed. After the shoot, you’ll receive a curated gallery to view and choose the images you love. Joanne Mcdonald Photography is for kind-hearted, down-to-earth families who want their real life — full of love, laughter and honest connection — captured beautifully. If you’re in Crewe or the surrounding area and want joyful, emotive family and maternity portraits, Jo would love to tell your story through her lens.